Begin a conversation Accessible simplified version
01Brand 02Installations 03Environments 04Realities 05Touring 06Scenography 07Holograms
§ 02 · Practice · In depth

Seven Disciplines.
One Craft.

Every commission below began the same way: not with a fixture count, but with a sentence about what someone should feel. The discipline is only the doorway the feeling entered through.

Client names appear where clearance allows; concept studies are presented as such. Imagery is being cleared for publication; production stills will appear here as they are released.

01 · Practice

Brand Experience Architecture

Every great house has an interior life it cannot say aloud: a temperament, a private climate, a way of paying attention. Our work is to render that climate as a place a guest can physically enter, so the brand is not explained but entered. Nothing in these spaces is signage; everything is evidence.

We begin with the feeling the house cannot phrase, write it as a score for light, sound, scent, and pace, and only then let objects and product take their positions inside it.

Marque Launch·Fiorano, Maranello·Invitation only

Ferrari SF90 Stradale
Unveiled at Fiorano

A new era of the marque, a hybrid bearing the Scuderia's ninetieth year in its name, and one instruction: the clients must feel it before they are told anything. On the test track at Fiorano, Qualia Forge raised a theatre in the round inside a vast black marquee and staged three evenings for more than two thousand of the house's closest clients. Before any metal appeared, the car arrived as pure light: a full-scale projection-mapped body drawn in moving line-work, its wireframe pooling on the floor beneath. Then the real cars drove in, piloted by the Scuderia's own race drivers, onto a floor of projected light; the design director sketched the silhouette live overhead while guests watched a line become a car. Even hospitality carried the image: kinetic chandeliers of light, tables and floors that kept performing between the speeches.

RunThree evenings
Guests2,000+
VenueThe test track
Built onApplicationsThe technology
Marque Environment·Brussels Motor Show·Renewed commission

Mercedes-Benz
A Stage for the Star

A motor show is where brand experience and a purchase decision meet in the same aisle, so the environment has to do two jobs at once: carry the brand's climate and give a broad lineup clear direction. In the Patio of Brussels Expo, Qualia Forge delivered the Mercedes-Benz world to the marque's own design, from engineering and production through logistics to the on-site build: 2,500 square meters where Maybach, AMG, G-Class, and the electric models each held a distinct address under one grid of light. Scale, finish, and flow working as one surface, raised inside a build window measured in days. The commission returned the following season at 4,000 square meters, which is the review that matters.

First environment2,500 m²
The return4,000 m²
DesignThe marque's
Built onThe buildApplications
Landmark Light Show·Eiffel Tower, Paris·Japonismes

The Eiffel Tower
Dressed in Japanese Lights

For two September evenings the Eiffel Tower wore Japan. The centrepiece of Japonismes, the cultural festival marking 160 years of friendship between France and Japan, was designed by lighting designers Motoko Ishii and Akari-Lisa Ishii with MANNCG, in collaboration with Panasonic. Eighteen high-brightness laser projectors dressed the tower's open iron in kimono weaves, family crests, and national treasures, with 120 gold LED floodlights carrying the glow between scenes. There is no screen on the tower; the lattice itself is the surface, and the imagery had to read through a structure that is mostly holes, from the full length of the banks of the Seine. The ten minute programme looped from dusk until one in the morning, both nights, to a packed Trocadéro.

Projectors18 laser
Floodlights120 gold LED
Marking160 years
Trade Show Activation·ASICS·Interactive Holographic Display

ASICS, Floating
The Aisle Stops Walking

A trade show is the hardest attention market there is: thousands of buyers moving at walking pace through a hall lit like noon, every meter of it shouting. Flat screens do not survive that; everyone walking past has a better one in their pocket. So for ASICS we staged the product where nobody expects it: in the open air. Inside a freestanding truss frame, a transparent projection surface turned a black-boxed bay into a stage of nothing, and the shoes arrived as holograms: rotating at hero scale, dissolving into ribbons of vapor, stacking into a floating lineup, GEL-Nimbus to GT-2000, with a shop-now panel hanging in space beside them. The surface is the trick that cannot be found: an activated scrim returns the projector's light and refuses the hall's, so the image holds solid in full ambient brightness, and because it is genuinely transparent, a visitor can step behind the picture and wave a hand through it. The system runs fully interactive, gesture control at the rail or scenes cued from a phone, so a rep can pull any model into the air mid-conversation. The psychology is simple: depth and motion off the screen stop people the way no flat panel can, the impossibility holds them while the product story lands, and the phones come out, so the moment leaves the hall in a hundred pockets. Attention, dwell, message, souvenir: one surface does all four jobs, then packs into road cases when the show closes.

The stopMid-air, mid-aisle
ControlGesture · remote · app
The souvenirTheir own footage
Built onTransparent ScrimRequest a demo
Royal Launch·Nestlé·The Netherlands

A Formula, Unveiled by a King
The Molecule Takes the Stage

Some launches need a stage that can hold gravity and tenderness at once. Nestlé had engineered a new infant formula for the most sensitive newborns, children whose systems cannot yet accept ordinary nutrition, and the unveiling was presided over by His Majesty the King of the Netherlands. Qualia Forge gave the science its body. At the press of a single ceremonial button, the formulation's complex proteins assembled themselves in the air above the stage: a molecule at architectural scale, luminous and turning, against a black that returns nothing but the image. A structure measured in nanometers was made legible from the last row, chains folding and linking into the architecture that lets a fragile child feed. No slide explains that; the audience watched the idea itself take shape in space. A product designed to save lives and improve them, unveiled by a King, explained by light.

Guest of honorHis Majesty the King
The subjectNanometers, made theatre
The triggerOne button
Built onTransparent ScrimThe technology
Global Forum·Future Investment Initiative · Riyadh

FII
A National Vision, Staged

The Future Investment Initiative, known in the media as Davos in the Desert, gathers thousands of delegates from some ninety nations to decide where the coming decades will be built. Qualia Forge was commissioned to give that future a physical presence: experiences translating the Kingdom's vision of harmony with a technological age. We answered with light that behaves like matter. A holographic lion presided over the program; holographic robotics assembled themselves in mid-air; a life-sciences show unfolded at molecular scale; and inside the palace ballroom we raised a fully immersive theatre and a projection dome, chandeliers overhead, so heads of state and fund chairs could stand inside the technologies being discussed on stage. We did not stage a metaphor for the future; we installed a working piece of it.

DelegatesThousands
Nations~90
Holographic lionOne
Built onApplicationsThe Range · Three families
National Ceremony·Qiddiya · Riyadh·With EVI

Qiddiya Groundbreaking
The Mountains Join the Show

Forty kilometers from Riyadh, a destination of 334 square kilometers of entertainment, sport, and culture, three times the size of Walt Disney World, was about to exist; the Kingdom gathered in open desert to watch it begin. For the royal groundbreaking, created and produced with our long-standing collaborators EVI, the theatre had to be built before the show: a custom venue raised beside the Visitor Experience Centre and outfitted for a forty-five minute spectacular of wholly original content, live dance and acrobatic troupes carrying the story from the region's deep past toward its intended future. For the final act, the center set wall lowered and the real Tuwaiq mountains stood in as the backdrop, dramatically lit beneath fireworks and lasers of Olympic-ceremony calibre. The Custodian of the Two Holy Mosques inaugurated the project from that stage. Remote site, inhospitable climate, one night, no second take: the discipline is the same as any premiere, only the stakes are national.

Original show45 minutes
Destination334 km²
Final backdropThe mountains
Built onApplicationsThe build
Wellness Environment·Private commission·Sight · sound · scent

The Hour
The Class Faces a Horizon

A conventional studio asks the body to work and leaves the rest of the person waiting outside. For a client rethinking what wellness could be, Qualia Forge designed and delivered a fully encapsulated space in which sight, sound, and scent are composed as a single instrument, tuned to the discipline of the hour. The class does not face a mirror; it faces a horizon. A flow session closes as silhouettes against an ocean sky burning down to dusk, the air warm and slowing; a ride drops into a corridor of cool electric light that lifts the cadence before the instructor says a word. Image wraps the peripheral vision, sound sits in the chest rather than the ears, and scent turns with effort and rest, so recovery is something felt arriving. The body trains, the mind unclenches, and the part of a person no machine addresses is given somewhere to go.

Senses scoredThree
MirrorsZero
In trainingThe whole self
Built onThe Range · Three familiesApplications
Brand Institute·Boston Scientific · Shanghai·Permanent

The Institute for Advancing Science
Built Like a Body

Medical devices are learned by hand, so Boston Scientific's Institute for Advancing Science trains the physicians and technicians who will hold them. On the thirty-fifth floor of a Shanghai tower, Qualia Forge designed the institute's home as one continuous floor: offices, classrooms, laboratories, and a showroom with almost no visible borders between them, so a visitor can watch laboratory work and the product displays without interrupting either the training or the working day. The design listened before it drew. We asked the institute's people what they were building, and the answer was not an instrument; it was a network: IoT and shared data joining scientists and inventors across continents. So the ceiling carries that network: tensioned metallic wire with light running along it like signal, even the server racks standing in glass like an exhibit. And because everything the company makes is made for the human body, the showroom is wrapped in ribbed silver, its form borrowed from the skeleton: the architecture at the body's core.

FloorThe 35th
Functions, one floorFour
Visible bordersMinimal
Built onThe buildApplications

The same instruments scale from a vitrine to a proscenium: surfaces by grade, and a column that holds a figure in glass.

The RangeRequest a demo
02 · Practice

Permanent Experiential Installations

Permanence is the sterner brief. Novelty burns off in a week; a permanent work has to astonish on the thousandth day, in front of a visitor who has seen it a hundred times. So we design systems that are never twice the same: works driven by tide, weather, seismic murmur, the hour, so the environment stays in conversation with the world instead of reciting to it.

We prototype the first hour and the thousandth day at once, and we engineer for the decade: service plans, spare paths, and imagery that ages like architecture rather than software.

National Pavilion·World Expo · Astana·Awarded

The Netherlands Pavilion
Low Land, High Energy

How does a country below sea level become a driving force in energy? For the Dutch Ministry of Foreign Affairs, after an extensive tender, Qualia Forge carried the national pavilion at a World Expo devoted to future energy: concept, design, and realization under one roof, as creative solutions agency. The journey ran in four acts. A bright pre-show drew Dutch invention in white, black, and orange; the light then fell to deep blue and violet, placing every visitor symbolically below the waterline; a multilayer holographic main show, projected by Mann CG, our technology wing, onto layered transparent screens, gave the story a depth no flat image can hold; hands-on exhibits and hospitality carried guests back to daylight. Honored at the International Design Awards.

The full project, and the show's hand-drawn storyboard →
JourneyFour acts
Pavilion400 m²
Nations on site115
Built onTransparent ScrimThe technology
National Pavilion·World Expo · Astana·Realization

The Kingdom of Saudi Arabia
Built to the Letter

At the same World Expo, a different discipline: a pavilion we did not design, delivered as if we had. For K.A.CARE, the Kingdom's renewable energy agency, Qualia Forge served as realization partner to a design by KCA London, and the craft in that role is fidelity: another studio's drawing, standing up exactly as drawn. Our teams built the interior whole: setworks and finishes, nine-meter seamless back-lit panels forming a pathway of color through the Kingdom's story, lighting, AV and electrical infrastructure throughout. At its heart, a projection wall of twenty-seven angled facets, fed by twelve laser projectors and a full surround field, carrying images seven meters tall for a six-minute show of the Kingdom's turn toward cleaner energy. Two pavilions, one Expo: one authored, one built to the letter.

Projection facets27
Laser projectors12
Panel spans9 meters
Built onThe buildApplications
03 · Practice

Site-specific Sensory Environments

Some commissions are not shows at all. They are places that must simply feel inevitable: a bar, a spa floor, a private garden, where the ambient layer is authored as deliberately as the menu and then disappears into the life of the place. This is our quietest work and often our longest-lived.

We author atmosphere the way a kitchen authors taste: sourced from the site, seasoned to the hour.

Umbra · the sound horizon breathing along the wall over guests in darkness
Listening Bar·Los Angeles·2024

Umbra

Twenty-seven seats, full darkness, and a single rule: light arrives only as the music permits. The system renders each record's envelope as a faint horizon line that breathes along one wall, dim enough that your eyes never finish adapting. Phones are checked at the door, which the darkness enforces better than the policy does. The horizon is projected onto a surface that returns almost nothing but the image itself, so a candle-width of light reads as an event.

Seats27
Light sourcesOne
AccessBy reservation
Built onThe Range · Three familiesThe technology
Grove of Signals · image riding the fog through the canopy
Guests on the path, signals moving between the trees
Private Estate·Belgium·2026

Grove of Signals

Nine acres of woodland where light behaves like the fog it lives in. Fourteen masts read humidity, wind, and the night's actual weather, and release image only when the air can carry it: some nights the grove stays dark, and the owners have come to prize those nights most. When conditions align, projection rides the fog in slow signals from tree to tree. The grove answers to the weather, not to a schedule.

Grounds9 acres
Sensing masts14
The cueThe weather
Built onApplicationsThe technology
04 · Practice

Shared Reality Environments

The oldest promise in entertainment technology is the holodeck: a place you walk into, with other people, and the world is simply somewhere else. We have been building toward it for years, and we build it the only way it actually works, at human scale. We call these shared reality environments, and we believe they are the next great venue of out-of-home entertainment: not a screen you watch, a reality you share.

Headset VR seals each visitor alone inside the experience. Our chambers do the opposite: nothing between you and the image, and nothing between you and the person beside you.

Experiential Format·Out-of-Home Entertainment·Los Angeles · Built in-house

The Concave
A Night Sky You Can Walk into

Out-of-home entertainment keeps promising immersion and delivering a flat wall. For a Los Angeles experiential concept we built the alternative: a concave sweep of screen, fifty feet along the arc and sixteen feet tall, that attendees step inside until the edges leave their vision. The surface is the point. It is our deepest grade of Acoustically Transparent fabric, AT 0.8, an activated surface that returns the projector's light and refuses the rest, with zero perforations, so the full PA stands hidden behind the picture and the sound arrives through the image itself. The result behaves like a hybridization of direct-view LED and projection: the night sky in the content reads truly black, fireworks land on it as genuine eruptions of light, and atmospherics sweep the curve like weather, at a fraction of LED's weight, cost, and seams. And the format tours: CNC-rolled aluminium ribs, a tensioned skin, road cases, a crew of eight on ladders and one rolling tower. First light on day three; struck in one. Cut, welded, skinned, and tuned end to end in our Los Angeles shop, and standing at the Hollywood demo facility now, waiting to be walked into.

The sweep50 ft of arc · 16 ft tall
The sound0 perforations · straight through
First lightDay three · struck in one
Built onThe Range · Three familiesThe build
Studio Capability·Domes to 32 m · Cylinders · Custom·Projection or LED

Shared Reality
Somewhere Else, Together

Walk in with your people and the venue is gone: you are on the sea floor, in orbit, inside a building that breaks ground next spring, standing in a villa two thousand years demolished. The chamber takes whatever form the site and the story ask for: domes, full cylinders, and existing rooms, square ones included, though we prefer cyclorama edges and curved corners, so the image bends past the eye instead of ending in a seam. Presence at this scale is engineered, not rendered. Forced-perspective mapping keeps the geometry honest from every standing position; the image lives on screen surfaces we engineer ourselves, or on curved LED when the brief wants daylight; whichever rig the work actually needs. Sound is mastered for the space it fills, down to acoustic resonance and subsonic pressure you feel in the chest before you name it, and scent, when the destination calls for it, closes the last gap. Content runs as cinema or as a live game engine, so the world can answer you back. No headset, no barrier, nothing between you and the people you came with.

Together inside5 to 40 guests
HeadsetsNone
DestinationsPast · unbuilt · unreachable
Built onRequest a demoThe technology
4 m · 180° domeFive guests

Flight-cased and standing in hours on a five-meter footprint. The demo that travels to the decision-makers.

6 m · 270° domeTen guests

The event workhorse. Image wraps past the peripheral, so the eye stops looking for the edge.

8 m · 360° domeFifteen guests

Raised floor, full horizon, complete immersion. Built for activations that need to be the story.

Resident shells · 180° / 360°Always on

Moulded chambers for offices, classrooms, and clinics. Design review, training, simulation, therapy.

Cylinders · 4 to 14 mThe space, wrapped

Full-round environments with interactive floors: the horizon circles the audience, sized for premieres, museums, and command rooms.

Rooms & cycloramasAny footprint

We convert existing venues, square ones included; cyclorama edges and curved corners carry the image past the eye, no seam to find.

Monumental · to 32 mAudiences, seated

Full-dome theatres at planetarium scale, engineered per site: permanent destinations and headline pavilions.

The scoreEvery sense

Realtime engine or 14K cinematic masters at 60 fps; immersive audio to 7.2.1; scent and subsonics on request.

Not on this wallCustom, from zero

If the format you need is not here, that is the brief we like most: chambers, geometries, and instruments invented around what you want to achieve.

Begin a conversation →
Two visitors standing before a projected desert horizon inside a dome
Hard-to-reach places
Guests walking through a live cityscape data environment
Live data, walked through
Two designers reviewing an unbuilt architectural project inside a chamber
Design review, unbuilt work
Students gathered around interactive geometry inside a dome classroom
The classroom, anywhere
A planner standing before a region-scale projected globe
Planning at region scale
A projected residence balcony view over the sea
Property, sold before built
A visitor steering a realtime environment with a game controller
Realtime, game-engine worlds
Fisheye calibration grid across the dome interior
The craft: mapping the sphere

Every environment here can be walked before it is commissioned. We demo in Hollywood, or we build the demonstration around your project.

All technologyRequest a demo
05 · Practice

Immersive Touring Productions

The arena is the least intimate architecture on earth. Our work there is to fold a hundred meters of air into a private distance, so that the person in the last row and the person against the rail leave carrying the same interior weather. We build image systems that travel: rigged in hours, tuned by one operator, indifferent to the acoustics and ceiling steel of forty different buildings.

Every tour begins on a Los Angeles soundstage as a scale rehearsal of light. The set list is scored like a film long before a truck rolls.

Aurora Divide · the colonnade of transparent screens carrying an aurora over the crowd
Violet aurora across the layered screens
Ember scene, the screens holding fire
White light study, eight screens in depth
Deep blue scene from the house
A guest in silhouette before the layered image
Concept Concert·Los Angeles, CA·Proof of study

Aurora Divide
A Concert Played Through Eight Layers of Light

Some instruments have to be built and played before any client asks for them. Aurora Divide was staged in Los Angeles as a working concept concert: eight transparent screens standing in staggered depth, each lit by two large-venue projectors at once, one front and one rear, their ultra-short-throw lenses criss-crossing the colonnade so the image lands on every layer without a beam ever finding an eye. Nothing on the screens was playback. The visuals were generated in real time, listening to the performance and answering it: aurora fields gathering on the outer planes, fire and starfields pulled through the depth of the array, the duo standing inside the weather rather than in front of it. Every seat looked through layers of moving image no wall of LED can counterfeit.

The screensEight, in depth
Projection×2 per screen · front + rear
The visualsRendered live
Built onTransparent ScrimThe technology
The Long Field · Mara Ilo alone before the eighteen-meter horizon
The field from the house, audience in silhouette
Close · the performer inside the projected country
The nightly throw check · eight layers, 0 to 18 meters
Concept Theatre Run·12 nights·2024

Mara Ilo
The Long Field

A songwriter whose material is about distance needed a stage that could recede. Staged as a concept theatre run, twelve nights to prove the idea at performance scale, it built her a false horizon eighteen meters deep in true perspective: eight layers of projection on graded surfaces, from the lip of the stage to the back wall, checked against the theatre's exact throw every night. As the set progresses the horizon withdraws by imperceptible degrees, so the final song is sung against what feels like open country. Audiences never see it move; they only notice they have been left alone with her.

Horizon depth18 meters
Run12 nights
RecalibrationNightly
Built onThe Range · Three familiesThe technology
The Sunrise Set · projected sky on the sail canopies as the real sun clears the treeline
Concept Stage·Festival Sunrise·2025

Low Orbit
The Sunrise Set

A concept stage built for one closing set timed to dawn, with a brief that read, in full: the sun should feel like part of the rig. Sail canopies of transparent screen strung from masts in open country carried the projected sky; we modeled the site's horizon line and scored ninety-six minutes of image whose brightness falls in exact counterphase to the rising light, so the projected world hands the stage to the real one without a visible seam. No LED wall appears anywhere; the last image of the night is the sky itself, arriving on schedule.

Duration96 minutes
Cue sourceThe sun
Built onTransparent ScrimApplications

Every stage on this page stands on a surface engineered to return the image and absorb the room. Built in-house, specified worldwide.

How the surface worksRequest a demo
06 · Practice

Concert & Festival Scenography

A festival is weather with a schedule: fifty thousand people, open sky, and sightlines measured in hundreds of meters. Scenography at this scale is not decoration, it is geography. We compose the stage as terrain, so that light and image shape how the crowd gathers, breathes, and turns toward the music, from the rail to the hill at the back.

We compose sightlines before pixels: every design is proven against the worst seat on the site plan first, and only then against the best camera.

Night Bloom · two blooms of light glowing in the dark canopy above the path
Leaves of light hung through the trees over the path
Suspended voile veils holding projected flora
Voile canopies carrying projected water light
Garden Nocturne·Concept Study·2024

Night Bloom

A concept study for an after-dark garden season that refuses, on principle, to look like a light festival. Petals and leaves of stretched voile hang through the canopy, and projection arrives as if it were phosphorescence: image so dim and so precisely placed that visitors read it as a property of the plants. The night stays dark; the garden appears to do the glowing.

Voile petals140
Route1.2 km
The skyStays dark
07 · Practice

Holographic Performance & Digital Doubles

Some performers the audience refuses to lose. For concerts, ceremonies, and singular events we author holographic avatars and full digital doubles: the likeness rebuilt from archive and kin, the presence staged on surfaces the eye cannot find. Done with care, it is not a trick. It is an encore.

A likeness is a trust. We build every double with the family in the room, and it performs only where they say yes.

Holographic Concert·Ziggo Dome · Amsterdam·With Medialane & Livelane·Photos · Bart Heemskerk

André Hazes, Live
The Encore No One Thought Possible

André Hazes had been gone more than a decade when he walked back into the light at the Ziggo Dome as a hologram, and tens of thousands of people sang with him. The double took over a year to earn: authored with his family, a body double who had played him on stage and screen carrying the posture, archival photo and film governing every feature, down to the signature black suit and hat that projection folklore says cannot be done. The stagecraft is why it read as presence rather than picture. The image came from a 31,000-lumen laser hidden inside the stage, thrown onto a screen fifteen meters wide and two kilograms light that the audience cannot see at all: a transparent scrim engineered to return only the laser's light and absorb everything else, curved so every seat and every raised phone got the same man. No frame, no projector, no screen. Just him. He returned the following year because the country asked.

The screen15 m · 2 kg · invisible
The laser31,000 lumens
Arena showsFive, then more
Built onTransparent ScrimThe technology
Opening Ceremony·Continental Football·Amsterdam ArenA

The Awakening of Amsterdam
Holograms at Stadium Scale

The lights die, the pitch disappears, and above the grass hang canvases the size of apartment blocks that nobody can see. Then a battery of 50,000-lumen projectors fires, and the light has somewhere to stand. Because the surfaces are transparent, the image does not sit on a screen; it floats over the field, solid as scenery: orange tulips blooming storeys high into the rafters, dissolving into ribbons of the Dutch masters' brushstrokes, the crests of the competing nations arriving as pillars of fire. Beneath them, hundreds of dancers flood the grass, their motion tracked and thrown upward until their shadows become giants, performer and projection visible through one another at once. This is not augmented reality trapped inside a phone or a broadcast; it is a physical event in the air of the stadium, beheld by every seat simultaneously. One bass drop starts it. By the anthem, the boundary between building and image is simply gone.

The light50,000 lumens, massed
The canvasStoreys high · invisible
Watching as oneEvery seat
Built onTransparent ScrimApplications
Holographic Telepresence·PVH Group · Tommy Hilfiger·Corporate Showcase

PVH & Tommy Hilfiger
Beamed in, Life-Size, in Daylight

Video conferencing moved the meeting. It never moved the person. For PVH Group and Tommy Hilfiger we staged the difference: holographic telepresence, an individual captured live in a compact studio and landed on stage at life size, eye level, in real time. The audience reads what a call can never carry, posture, timing, the pause before the answer, because the figure stands in their air rather than behind glass. The demanding half of the brief was the light: this showcase ran in a working auditorium in late daylight, so the figure stands on our brightest grade of transparent scrim, an invisible surface that returns the projector's light and refuses the daylight around it, backed by nothing but a dark drape. No headsets, no glasses, nothing between. What it opens is scheduling physics: a chief executive keynoting on two continents in one afternoon; a designer walking a collection through three markets without a flight; a founder, a surgeon, a laureate, present to a thousand people for the cost of a capture booth. And because the presence is made of light, it shares the stage easily with what video cannot: garments at true scale, a second guest arriving from elsewhere, the brand's whole visual world. The audience stops noticing the trick inside the first minute. That is the point.

The figureLife-size, live
The venueDaylight, blinds up
Flights takenNone at all
Built onTechnology 02 · shown privatelyRequest a demo

Which Discipline Is Yours?

Most commissions arrive belonging to two of these at once. Tell us what you want someone to feel, and we will tell you what it takes to build it.

Begin a conversation→ Request a demo→

Or start with the instruments themselves: the Technology section →